Apathy is a lack of interest, enthusiasm, or concern. It is synonymous with indifference. For B2B sales, apathy is a deal-killer. For B2B marketing, apathy is a non-starter. Apathy may just be one of the greatest threats facing any B2B organization.

This year has been busy at Brightcove HQ, between our trip to Las Vegas for NAB and our ninth Brightcove PLAY here in Boston. Not only have we been attending and hosting major video industry events, our product team has been busy behind-the-scenes, making updates and improvements to our products.

The race is on for direct-to-consumer OTT services. We saw game-changing mergers and acquisitions in 2018—with the likes of Disney-Fox, AT&T-Time Warner, and Comcast-Sky all gearing up to transform the OTT battlefield in 2019 and beyond.

In the past few years, the evolution of video on social channels has skyrocketed. We started with only being able to host videos on YouTube with no live streaming capabilities at all. Now, not only can we can post videos to every social network, but we can live stream to almost all of them.

Online video is a big deal, and we’re not just saying that. Currently, 78 percent of people watch online videos every week, and 55 percent do so on a daily basis. By 2022, online video will make up 82 percent of internet traffic.

Trying to create an engaging training experience can seem like an uphill battle. Your audience has already seen dozens of training videos—most of them dry—and expects more of the same. But if you want viewers to retain the knowledge you’re sharing with them, you need to engage them.