Telecom Italia’s Digital Company Matrix Selects Brightcove Video Cloud for Online Video Initiatives

Brightcove News 1/27/2012

Earlier today we announced that Matrix, the digital company of Telecom Italia, has chosen Brightcove Video Cloud to support its online video initiatives for the consumer news and entertainment website, Virgilio is one of the largest consumer sites in Italy with 15 million Web users per month, providing email, media sharing, news and location-based services to Italian-speaking users around the world.

![]( shot 2012-01-26 at 23525 PM.png)Matrix will use Video Cloud to expand the new advertising-supported news and entertainment site, Vitv. Part of the portal, Vitv aggregates video content from a variety of Italian news, television and cinema sites, allowing users to engage, view and share local language content. 

Through Video Cloud, Virgilio is able to easily publish, distribute and monetize video content on Vitv across multiple devices, from PCs and smartphones to tablets and connected TVs. Video Cloud Smart Players also make it easy for Matrix to deliver video content simultaneously for Flash and HTML5 experiences. With a single embed code, the organization is able to operate multiple players that render automatically based on the viewer device.

The video aggregation site (currently in public beta) is also accessible through Android and iOS mobile devices with plans to launch apps for both platforms in the future.

This is yet another example of an exciting new Brightcove customer in Europe. Earlier this week, we announced that smartycontent in Spain is using Video Cloud to power its new multimedia player, and we look forward to showcasing other great European customers in the near future.