As I mentioned in part one of my NAB 2019 Vlog Series, I’m currently attending this year’s NAB Show—one of the biggest and most exciting events in the media industry.
While I’m here, I’ll be creating daily vlogs that will give you a firsthand peek into what it’s like to attend NAB.
Check out my second NAB vlog for a behind-the-scenes look into how the Brightcove team is powering the NAB live stream—and streaming our own live interviews directly to the Brightcove Facebook account:
Now that you’ve seen what it’s like to live stream such a big industry event, let’s dive into the value of live video—and why your company should consider incorporating this type of content into your marketing strategy.
The power of live video
Whether you’re looking to promote a new product release or hoping to broadcast an important company meeting to your global team, live streaming can be a powerful tool to increase engagement and convey your messages in a faster, more effective way.
For top enterprise companies, using a combination of live video and video-on-demand (VOD) assets for marketing and sales initiatives can be a critical business differentiator. At the same time, internal live streams can be a powerful tool for improving corporate communications, workforce efficiency, and inter-team collaboration.
As an organization, you can also leverage external live videos to establish a sense of community among your audience. By pausing throughout your stream to answer viewer questions, you can show your customers that your brand is listening—and you can gain valuable insights into how to optimize your future content to meet their needs.
Increasing the reach of event content
Live streams of major industry shows like NAB give audiences around the world a chance to gain valuable, real-time insights from the comfort of their own homes or offices. This technology provides those who can’t make it to a particular event with the opportunity to be a part of the larger industry conversation—and hear about the latest and most exciting announcements as they’re happening.
On the brand side, running a live stream can take your event content to the next level. Whether you stream live videos directly to your social channels or a hosted site, these assets can be an engaging way to call attention to panels your organization is involved in, product announcements you’re making at the event, and more.
Are you ready to incorporate live streams into your marketing strategy? Brightcove’s industry-leading solution empowers you to quickly and easily live stream events with an intuitive interface. With Brightcove Live, you can deliver profitable, broadcast-level video content to audiences around the world—and bypass ad blockers using our one-of-a-kind server-side ad insertion (SSAI) technology. And now, you can leverage our Live to Social feature to stream your content directly to your social channels through a single platform. Check out our Brightcove Facebook this week to see this feature in action.
Don’t forget to check back tomorrow for the next post in our NAB 2019 Vlog Series! I’ll be talking to some of the biggest names in the industry to find out what gear you need to make great videos.
For more insights on getting started with live events, check out the recording of our recent webinar: Let's Talk Live: How to Build the Live Stream Experience Your Audience Wants.