Brightcove Insights For

Publishers & Broadcasters

OTT Marketing Essentials: Search Marketing

OTT Marketing Essentials: Search Marketing

In 2017, we saw households embracing OTT services more than ever, with 69 percent of U.S. broadband households subscribed to at least one OTT video service. More than 50 percent of those that use OTT services subscribe to multiple services, compared to 20 percent in 2014.

The Game Was All You Expected It to Be. Until It Wasn’t.

The Game Was All You Expected It to Be. Until It Wasn’t.

Wow. What a game. What an experience. What in the world happened?   As my Boston Brightcove colleagues will attest, Super Bowl LII was a shocker and - for them - terrible, as it crushed their hopes of yet another Lombardi Trophy and stole from their fuel as contenders every year for another ring, another trophy.

2018 Predictions for Video: What to Watch For

2018 Predictions for Video: What to Watch For

I am not a big fan of prediction pieces - those missives that seek to pull a proverbial technology rabbit out of a hat and call out a new trend as it forms. More often than not, authors are off the mark. However, it is worth noting that when these predictions fall off course, it is important to analyze why they missed.

The Next OTT Frontier: Five Steps to Catering to Diaspora

The Next OTT Frontier: Five Steps to Catering to Diaspora

The OTT entertainment revolution continues with the adoption of Netflix, Amazon, and Hulu collectively topping 245 million subscribers worldwide in 2017. But for Asian content publishers seeking to venture into the OTT market, there is still more land to grab - by targeting the sizeable diaspora of Asians dispersed across the world.