Brightcove Insights For

Publishers & Broadcasters

Pick Your Dance Partner Carefully … Even More So With Technology

Pick Your Dance Partner Carefully … Even More So With Technology

Online video has seen a great deal of change in its 17-plus years of existence.  From the format wars of years past to the current evolution of AVC to HEVC, one thing is evident: change is constant.  This isn’t necessarily a bad thing.  Change often means that you are adapting to new trends - maybe even setting them.

Seeing is Believing: What is Your (Virtual) Reality?

Seeing is Believing: What is Your (Virtual) Reality?

I’m a big fan of the latest HBO hit show ‘Westworld’.  The premise is that Westworld is a massive theme park (think Walt Disney World on some serious performance enhancement substances) where visitors interact with some very realistic artificial beings (robots).

Introducing Brightcove Social

Introducing Brightcove Social

The video landscape is evolving. Social networks are putting a hyper focus on online video: YouTube has grown to more than 1.3 billion users watching 5 billion videos daily; Facebook averages eight billion daily views from over 500 million viewers; and 82 percent of Twitter users watch video content on Twitter.

Addressing VPAID in the Final Days of Flash

Addressing VPAID in the Final Days of Flash

The end of 2016 is approaching, which means that soon all popular web browsers will no longer support Flash by default. How will the ecosystem react to what becomes a ubiquitous disruptive online experience? Will users abandon sites when they see broken puzzle pieces and annoying plugin prompts?

The More Things Change, The More They Continue to Change

The More Things Change, The More They Continue to Change

With apologies to the old adage “the more things change, the more they stay the same,” it seems that every time we overcome one challenge in the streaming space, we are faced with another.  Welcome to ‘Whac-A-Mole’,  streaming style.  And I, for one, wouldn’t have it any other way.