Brightcove Insights For

Digital Marketers

6 Things You Need to Build an In-House Video Studio

6 Things You Need to Build an In-House Video Studio

You’ve probably heard that you need to be making more videos for your company, and maybe you’ve even started to try and figure out how to make that happen. From product marketing to recruiting, to social media, internal communications, and customer support, videos are key in getting information to your customers, employees, and audienc...

How to Create Immersive Video Experiences

How to Create Immersive Video Experiences

This blog post is the second in a series of 5 expanding on Brightcove’s INBOUND presentation to help every video initiative deliver better value. I recently took a trip to the South of France. Even now, months later, I find myself reflecting fondly back on the vacation, and remembering details of my days, things I ate, and places I saw.

Amp Up Your Video Marketing: Tie Video to Revenue

Amp Up Your Video Marketing: Tie Video to Revenue

This blog post is the first in a series of 5 expanding on my INBOUND presentation to help every video initiative deliver better value. Video is Measurable. Measure it. In today’s digital world, information is everywhere. Content is multiplying at warp speeds, always on, constantly competing for our attention.

Three Must-Do Customizations For Your Social Video Posts

Three Must-Do Customizations For Your Social Video Posts

Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms.

Dive Deeper With Video Analytics: Introducing Audience Profiles

Dive Deeper With Video Analytics: Introducing Audience Profiles

Have you ever wanted to know the names of the individuals watching your videos? Then be able to follow up with them knowing what and how much they watched so you can send them additional info they actually want? How about knowing which employees watched 50% vs 95% of your internal “town hall” or training videos?