Why you need to establish a data strategy now
In order to make the most out of the data you collect, you need to have the right data strategy in place. Learn more in this guest post, based on an interview with Drew Donaldson.
Event videos 101: How to take your conference content to the next level
Check out this post for our tips and tricks on how to create powerful event videos—from promotional assets to live streams to daily vlogs.
The data advantage: How to target hard-to-reach audiences with video
Data can be the key to developing video campaigns that reach your target audience effectively. Learn more in this guest post, based on an interview with executive producer and creative director, Eliot Brodsky.
Video 101: How to launch and grow your video strategy
From defining your goals to running your first live stream to creating landing pages, this video 101 roundup covers all the basics.
Behind the scenes with Brightcove: Building culture with video
With our workforce stationed around the globe, video is our most powerful tool for creating and maintaining a strong internal culture. Here’s how we do it, with two recent examples.
Video content marketing gold: Your subject matter experts
In this guest post, A. Lee Judge of Content Monsta provides tips and tricks on how to produce high-quality business videos using your own subject matter experts.
5 Lessons marketers can learn from Shark Week
From getting the word out early to amping up the drama factor in your promotions, there are a lot of marketing tips and tricks you can learn from Shark Week. Here are some of our favorites.