Interactivity is no longer an afterthought—in fact, many enterprises are leveraging it to take live corporate video engagement to the next level. By determining your goals ahead of time and taking into account your distribution channel and audience, you can use interactivity to maximize the value and impact of your next live event.
Couldn’t be at #PLAY2018? Our #REPLAY series will cover themes and highlights from this year’s event.
If there’s one thing I know, it’s how to plan a party. Throughout my nine-year career at Brightcove, I’ve helped produce some of the company’s largest events on behalf of the corporate marketing team. This includes Brightcove’s biggest and baddest party: our annual conference, Brightcove PLAY.
A lot has changed since the first days of live streaming—but has it become easier or more complex to “go live?” We’ve worked out a practical, step-by-step timeline for planning and executing live events—from establishing a strategy and promoting a live stream, to creating VOD assets after the stream ends.
Content Marketing World was a great time this year as always—and our Brightcove PLAY Studio was full of engaged, passionate video marketers. I'm waving a virtual “hello” to all those wonderful people who attended. Throughout our five-hour workshop, I noticed that some questions popped up again and again.
Putting on an event and then streaming it live is a big investment of time, money and creativity, so you want to ensure you reach as many people as possible.
Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong.