The opportunity for live video is clear. If you’re a B2B or B2C marketer looking to build a stronger connection with your prospects, customers or even internal stakeholders, live video is the essential tool with which to do so. Why?
More than any other communications tool, live streaming video has the power to convey messages faster and more effectively throughout your entire organization. For many top enterprise companies, the use of live video for marketing and sales, in conjunction with on-demand video, is a critical business differentiator.
Marketers are responsible for warming up conversations with prospects, but according to SiriusDecisions, 67% of the buyer’s journey is done via digital channels before intent is demonstrated. Even more frustrating, sometimes it feels like these leads are languishing in the funnel somewhere between MQL and SAL.
Editor’s note: In March of this year we were thrilled to announced the launch of the Brightcove Agency Program. The program is designed to enable agencies to deliver advanced video technology and expertise through Brightcove’s industry-leading video platform.
Leading organizations are embracing video and becoming smarter about creating, using, and measuring video across the entire enterprise. Whether live streaming town halls, training sales teams, onboarding new employees, or providing customer support; video enables you to remove barriers and helps teams to connect effectively. Why?
Video is a vital presence in our everyday lives. Today, information is everywhere and consumers expect to get your content instantaneously, anywhere they are. Video breaks through the static-- it’s engaging, emotive, even interactive. Video replicates the human experience better than any other medium.
Today's post comes from guest author Hayley Jordan, originally posted here. We Are All Media Companies Now If content is king, then video is the crown. We all know.