Brightcove & Video Industry

5 Videos Your Company Needs Now

5 Videos Your Company Needs Now

Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them an immediate peek into your brand and offerings before they reach out for more information.

PLAY 2018 - Momentum in Media

PLAY 2018 - Momentum in Media

PLAY 2018’s keynote session starred Brightcove customers from around the world who are opening new markets with OTT offerings and live streaming news and sports at increasingly ambitious scale.

Six Pillars of Video Storytelling

Six Pillars of Video Storytelling

Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and present an actionable solution.

Live at Scale: Zeros Matter

Live at Scale: Zeros Matter

Several years ago, success for a live event was measured as ten thousand or one hundred thousand concurrent viewers. A million plus – the scale of a Super Bowl – was relegated to major broadcasters and once-a-year events.