Brightcove & Video Industry

The Next OTT Frontier: Five Steps to Catering to Diaspora

The Next OTT Frontier: Five Steps to Catering to Diaspora

The OTT entertainment revolution continues with the adoption of Netflix, Amazon, and Hulu collectively topping 245 million subscribers worldwide in 2017. But for Asian content publishers seeking to venture into the OTT market, there is still more land to grab - by targeting the sizeable diaspora of Asians dispersed across the world.

How to Create Immersive Video Experiences

How to Create Immersive Video Experiences

This blog post is the second in a series of 5 expanding on Brightcove’s INBOUND presentation to help every video initiative deliver better value. I recently took a trip to the South of France. Even now, months later, I find myself reflecting fondly back on the vacation, and remembering details of my days, things I ate, and places I saw.

Amp Up Your Video Marketing: Tie Video to Revenue

Amp Up Your Video Marketing: Tie Video to Revenue

This blog post is the first in a series of 5 expanding on my INBOUND presentation to help every video initiative deliver better value. Video is Measurable. Measure it. In today’s digital world, information is everywhere. Content is multiplying at warp speeds, always on, constantly competing for our attention.

Major Browsers Ending Autoplay Video: What You Need to Know

Major Browsers Ending Autoplay Video: What You Need to Know

Dear Brightcove Customers, We would like to inform you of some important changes among desktop browsers that may impact video advertising for some of you. Apple and Google have recently announced their respective plans for doing away with autoplay video, which may have revenue repercussions for media publishers that rely on the functionality.