Brightcove & Video Industry

Video Is the Center of the Universe for Apple in 2017

Video Is the Center of the Universe for Apple in 2017

September is here. For techies and a large percentage of the world’s smartphone owners, this means Apple’s annual announcement of the gadgets and goodies they will roll out over the rest of the year, most notably the latest version of the iPhone.    September 2017 marks ten years of the iPhone.

Context Aware Encoding: Building a Better Mousetrap

Context Aware Encoding: Building a Better Mousetrap

At Brightcove, we’re all here because we are passionate about video. We like watching it, we enjoy helping hundreds of organizations create it, and some of us are so driven as to really tinker and tweak, sometimes leading to re-inventing the core elements of video.

The Science of Social Video [Infographic]

The Science of Social Video [Infographic]

There’s no denying that if you want a successful video marketing strategy, social video needs to be a huge component. The major social platforms have shifted their attention to video - and the eyeballs are there, as video content is more and more voraciously consumed across social.