Brightcove & Video Industry

Three Must-Do Customizations For Your Social Video Posts

Three Must-Do Customizations For Your Social Video Posts

Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms.

Streaming Is the New Black: Brightcove at Advertising Week NYC

Streaming Is the New Black: Brightcove at Advertising Week NYC

"I know you’re all feeling the darkness here today. But there’s no reason to give in. No matter what you’ve heard, this process will not take years. In my heart I know we cannot be defeated because there is an answer that will open the door. There is a way around this system.

Dive Deeper With Video Analytics: Introducing Audience Profiles

Dive Deeper With Video Analytics: Introducing Audience Profiles

Have you ever wanted to know the names of the individuals watching your videos? Then be able to follow up with them knowing what and how much they watched so you can send them additional info they actually want? How about knowing which employees watched 50% vs 95% of your internal “town hall” or training videos?

Top 5 Signs You May Need an eCDN

Top 5 Signs You May Need an eCDN

Last month I had the pleasure of co-hosting an event at the beautiful JCPenney headquarters in Dallas, Texas with my friends from Brightcove. The room was filled with internal communicators eager to gather new insights and learn lessons from one another about the role of media in employee engagement.