Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them an immediate peek into your brand and offerings before they reach out for more information.
How did Mongolia’s first OTT service get to market in a few short months and increase subscribers by tenfold in less than six months? Batka Gankhuyag, vice president of Mongol TV, the leading broadcasting company and content creator in Mongolia, shared the story of how he successfully created ORI TV on the stage at PLAY.
PLAY 2018’s keynote session starred Brightcove customers from around the world who are opening new markets with OTT offerings and live streaming news and sports at increasingly ambitious scale.
Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and present an actionable solution.
Several years ago, success for a live event was measured as ten thousand or one hundred thousand concurrent viewers. A million plus – the scale of a Super Bowl – was relegated to major broadcasters and once-a-year events.
The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair.
Couldn’t be at #PLAY2018? Our #REPLAY series will cover themes and highlights from this year’s event. Catch up on all the takeaways we learned from our amazing group of presenters and attendees, and find out how you can apply these tips to your next video initiative.