Brightcove & Video Industry

Amp Up Your Video Marketing: Tie Video to Revenue

Amp Up Your Video Marketing: Tie Video to Revenue

This blog post is the first in a series of 5 expanding on my INBOUND presentation to help every video initiative deliver better value. Video is Measurable. Measure it. In today’s digital world, information is everywhere. Content is multiplying at warp speeds, always on, constantly competing for our attention.

Major Browsers Ending Autoplay Video: What You Need to Know

Major Browsers Ending Autoplay Video: What You Need to Know

Dear Brightcove Customers, We would like to inform you of some important changes among desktop browsers that may impact video advertising for some of you. Apple and Google have recently announced their respective plans for doing away with autoplay video, which may have revenue repercussions for media publishers that rely on the functionality.

Three Must-Do Customizations For Your Social Video Posts

Three Must-Do Customizations For Your Social Video Posts

Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms.

Streaming Is the New Black: Brightcove at Advertising Week NYC

Streaming Is the New Black: Brightcove at Advertising Week NYC

"I know you’re all feeling the darkness here today. But there’s no reason to give in. No matter what you’ve heard, this process will not take years. In my heart I know we cannot be defeated because there is an answer that will open the door. There is a way around this system.