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Shiri Friedman's Posts

The Age of the Customer

The Age of the Customer

Last month I attended Responsys Interact, an Oracle Marketing Cloud conference in San Francisco. I went under the guise of an Oracle Partner (check out our new Eloqua integration) and an Oracle customer (Brightcove is a long-time Eloqua & Oracle customer).

Marketing Automation: Software Battles Part II - Landing Page Videos

Marketing Automation: Software Battles Part II - Landing Page Videos

Following up from Part I of this blog where I discussed the intense and quickly changing landscape of marketing technologies and marketing automation platforms (MAPs), I want to continue with the immense opportunity for marketing automation softwares and video to work in tandem to drive some serious business results. A MAP allows companies to buil...

Brightcove + Jive = Employee Social Collaboration

Brightcove + Jive = Employee Social Collaboration

Last week we unveiled our first product integration with Brightcove technology partner Jive, a leader in workplace social collaboration software. Organizations around the world use Jive to power their internal communities to encourage internal employee interaction and engagement.

Notes from the Field - Business Video Expo, Miami

Notes from the Field - Business Video Expo, Miami

I recently had the opportunity to participate on a panel at the Business Video Expo (BVE) in Miami Beach. The topic, Video in the Cloud: Leveraging Hosted Solutions for Enhanced Communications, allowed me to share some best practices for online video strategies with an audience that was clearly eager to amplify their own initiatives.