Shannon K. Murphy's Posts

Video Marketing Mentors: Video Analytics

Video Marketing Mentors: Video Analytics

  Editor’s note: this post and the accompanying video originally appeared in a short-form blog post on January 26, 2016, published by Dana Fugate. We have since updated to combine this with another post from Nathan Veer, originally January 28th, 2016 and added more original content.

Best Practices in Social Video: How to Use YouTube for Business

Best Practices in Social Video: How to Use YouTube for Business

When it comes to finding new audiences for our video content, YouTube seems to be a natural fit for most marketers. And it is, to some extent. But visibility on the social networking site, or even in search engines, is increasingly difficult to come by in a deluge of video content. And of course, YouTube isn’t what it once was.