Ricky Fritzsching's Posts

Building Blocks for Video Strategy: Why Taxonomy is Critical

Building Blocks for Video Strategy: Why Taxonomy is Critical

When an enterprise embarks on a new video initiative, beginning the process can seem daunting and overwhelming--even unmanageable. So, what's the solution to ensuring that any major brand with a video presence can easily, effectively organize all of their content assets--photography, text, graphics and video--for maximum benefit?