Paul Brickel's Posts

Maximize Viewer Engagement With New OTT Flow Features and Functionality

Maximize Viewer Engagement With New OTT Flow Features and Functionality

As the democratization of video content continues to empower consumers with more viewing choices than ever, content owners face enormous pressure to deliver a compelling experience to maximize audience engagement, convert new users, and reduce churn. The power of OTT Flow is delivering a service that enables customers to get to market quickly with...

How to Maximize OTT Conversions & Reduce Churn

How to Maximize OTT Conversions & Reduce Churn

OTT service strategy is often focused on extending market reach. In this context, reach equates to attracting new audiences and extending the service to new platforms. While we’ve previously discussed the value and strategy of extending market reach, it’s also worth emphasizing that reach does not necessarily translate into revenue.