Paul Brickel's Posts

OTT Marketing Essentials: Content and Social Media

OTT Marketing Essentials: Content and Social Media

Getting your OTT service discovered by the right audience, at the right time, with the right content is critical to your success. In the last installment of our OTT Marketing Essentials blog series, we provided recommendations to help ensure your service is visible within the major search engines, and we covered tips for getting started with paid...

OTT Marketing Essentials: Search Marketing

OTT Marketing Essentials: Search Marketing

In 2017, we saw households embracing OTT services more than ever, with 69 percent of U.S. broadband households subscribed to at least one OTT video service. More than 50 percent of those that use OTT services subscribe to multiple services, compared to 20 percent in 2014.

Maximize Viewer Engagement With New OTT Flow Features and Functionality

Maximize Viewer Engagement With New OTT Flow Features and Functionality

As the democratization of video content continues to empower consumers with more viewing choices than ever, content owners face enormous pressure to deliver a compelling experience to maximize audience engagement, convert new users, and reduce churn. The power of OTT Flow is delivering a service that enables customers to get to market quickly with...