Mike Green's Posts

"We believe the future of TV is apps"

"We believe the future of TV is apps"

With that quote, Tim Cook led off the section of Apple’s event today that was devoted to unveiling the highly anticipated, revamped fourth-generation Apple TV. Brightcove’s CTO for Media, Albert Lai, was among the odds-makers guessing at what we might hear today and what each announcement would mean for video content owners.

Racing Towards IBC

Racing Towards IBC

It’s the dog days of summer here in Boston at Brightcove headquarters but the media teams are hard at work preparing for IBC 2015.

[VIDEO] Roku Invests in Ad Framework and Platform Scale for Content Owners

[VIDEO] Roku Invests in Ad Framework and Platform Scale for Content Owners

In this short interview from June’s #VideoAdSummit put on by VideoNuze in NYC, Roku’s Scott Rosenberg shared 3 quick updates about the company’s new ad framework to help content owners with monetization, Roku’s newest channels, like Nickelodeon, and the investment the company is making in technology to grow the platform’s reach.

Facebook to Advertisers: Pick Content, Not Just Impressions

Facebook to Advertisers: Pick Content, Not Just Impressions

When Facebook’s acquisition of LiveRail was announced in July of 2014, TechCrunch wrote: “LiveRail could combine its targeting expertise with Facebook’s vast trove of user data to match movie trailers and other video ads with the right viewers.” This succinct summary of audience-based targeting gave little importance to the content in front of which these “trailers and other video ads” would be running.