Mike Green's Posts

Facebook to Advertisers: Pick Content, Not Just Impressions

Facebook to Advertisers: Pick Content, Not Just Impressions

When Facebook’s acquisition of LiveRail was announced in July of 2014, TechCrunch wrote: “LiveRail could combine its targeting expertise with Facebook’s vast trove of user data to match movie trailers and other video ads with the right viewers.” This succinct summary of audience-based targeting gave little importance to the content in front of which these “trailers and other video ads” would be running.

Sights and Sounds of NAB

Sights and Sounds of NAB

What better way to relay and recap some of the sights and sounds of #NAB2015 than by quickly compiling some the days’ highlights into a Brightcove Gallery? Check out industry analysts, and Brightcove’s partners, customers and CEO weighing in on the action from day 1 in Las Vegas!

Faces in the NAB Crowd

Faces in the NAB Crowd

NAB is back, and bigger than ever, having surpassed 1 million square feet of exhibit space for the first time in 2015. Brightcove is back too, running NAB’s live streaming, and bigger than ever with Product, Sales, Marketing, BD, Global Services and other teams all representing. Sydney, Tokyo, London, Tempe, SF, Boston...

Innovating with Video in Facebook’s “Dev Garage” at F8

Innovating with Video in Facebook’s “Dev Garage” at F8

These are lively times for social distribution of video and Brightcove is excited to be helping its deep base of customers leverage the fresh, new technology being introduced by Facebook at F8 in combination with our platform. Among the major social platforms, publishers have historically used YouTube and Facebook differently.