Mike Green's Posts

Brightcove Adds Content Marketplace To Video Cloud

Brightcove Adds Content Marketplace To Video Cloud

One exciting announcement from PLAY 2016 centers around a new content marketplace that is going to be part of Video Cloud.  It’s part of a partnership that we developed with Vemba allowing Brightcove customers to scalably syndicate and distribute video to third party sites while also being able to add great video content t...

Lifting the User Experience by Supporting VAST 4.0

Lifting the User Experience by Supporting VAST 4.0

If you’re a broadcaster that can replicate the seamless, ad-supported viewing experiences of TV across all of your digital products, you will drive high engagement and more ad inventory. The more screens on which you can accomplish this feat, while successfully avoiding ad blockers, where present, the greater your revenue opportunity.

The Themes of IBC 2015

The Themes of IBC 2015

IBC 2015 wrapped up yesterday in Amsterdam having been the largest version of the show ever with over 55,000 attendees.

"We believe the future of TV is apps"

"We believe the future of TV is apps"

With that quote, Tim Cook led off the section of Apple’s event today that was devoted to unveiling the highly anticipated, revamped fourth-generation Apple TV. Brightcove’s CTO for Media, Albert Lai, was among the odds-makers guessing at what we might hear today and what each announcement would mean for video content owners.