Mike Green's Posts

Lifting the User Experience by Supporting VAST 4.0

Lifting the User Experience by Supporting VAST 4.0

If you’re a broadcaster that can replicate the seamless, ad-supported viewing experiences of TV across all of your digital products, you will drive high engagement and more ad inventory. The more screens on which you can accomplish this feat, while successfully avoiding ad blockers, where present, the greater your revenue opportunity.

The Themes of IBC 2015

The Themes of IBC 2015

IBC 2015 wrapped up yesterday in Amsterdam having been the largest version of the show ever with over 55,000 attendees.

"We believe the future of TV is apps"

"We believe the future of TV is apps"

With that quote, Tim Cook led off the section of Apple’s event today that was devoted to unveiling the highly anticipated, revamped fourth-generation Apple TV. Brightcove’s CTO for Media, Albert Lai, was among the odds-makers guessing at what we might hear today and what each announcement would mean for video content owners.

Racing Towards IBC

Racing Towards IBC

It’s the dog days of summer here in Boston at Brightcove headquarters but the media teams are hard at work preparing for IBC 2015.

[VIDEO] Roku Invests in Ad Framework and Platform Scale for Content Owners

[VIDEO] Roku Invests in Ad Framework and Platform Scale for Content Owners

In this short interview from June’s #VideoAdSummit put on by VideoNuze in NYC, Roku’s Scott Rosenberg shared 3 quick updates about the company’s new ad framework to help content owners with monetization, Roku’s newest channels, like Nickelodeon, and the investment the company is making in technology to grow the platform’s reach.