Mike Green's Posts

How Programmatic & Server Side Work Together in Live and On Demand

How Programmatic & Server Side Work Together in Live and On Demand

High-quality, long-form content continues to shift from being consumed via traditional MVPDs and their set top boxes to a range of “connected living room” devices that deliver video over IP.  This shift is creating lots of IP-enabled inventory which, while it looks like traditional TV, is often monetized differently.

How Do Publishers Rate Their Success With Video?

How Do Publishers Rate Their Success With Video?

The breakout sessions portion of Brightcove’s most recent NYC Publishers’ Breakfast kicked off with the goal of open, honest, self-reflection – where are we successful in our video businesses?  Where do we need to be better?