Meredith Kivett's Posts

Addressing VPAID in the Final Days of Flash

Addressing VPAID in the Final Days of Flash

The end of 2016 is approaching, which means that soon all popular web browsers will no longer support Flash by default. How will the ecosystem react to what becomes a ubiquitous disruptive online experience? Will users abandon sites when they see broken puzzle pieces and annoying plugin prompts?

Announcing Support for “Roku Direct Publisher”

Announcing Support for “Roku Direct Publisher”

For several years now, Brightcove has been helping media companies “go OTT” in order to reach their audiences, scattered as they are across platforms and devices, while acquiring new viewers and increasing revenues. Last year, we partnered with Amazon to launch a web app starter kit for Video Cloud customers interested in easily deploy...

Personalized Video Experiences Lead to Higher Consumption and Retention

Personalized Video Experiences Lead to Higher Consumption and Retention

A customer recently said to me, “I’m tasked with increasing video views year-over-year by 4x, and I have no idea how I’m going to do it.” This can be an overwhelming problem to solve and there are multiple tools for tackling the challenge, but one that’s shown significant promise is our partner IRIS.TV’s recommendation engine.