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Luke Gaydon's Posts

Switching AOL 'On' in the U.K.

Switching AOL 'On' in the U.K.

It's official: U.S.-based digital company AOL is launching its popular AOL On Network Web portal in the U.K. – a platform that houses AOL's curated and original video offerings. With a host of premium content relationships to boot, the AOL On Network is tapping its international content relationships and has signed major U.K.

Does Sky’s AdSmart Mark the Dawn of Smarter TV Advertising?

Does Sky’s AdSmart Mark the Dawn of Smarter TV Advertising?

This January, BSkyB formally launched its new targeted TV advertising service, Sky AdSmart. Forty major brands backed the launch—including venerable marketers such Tesco, RBS, Audi and Polo. While greater ad relevancy is something we're growing used to as online consumers, targeted advertising for TV is a whole new ball game.