Kyle Zapcic's Posts

Video Portals 101

Video Portals 101

What do most highly successful websites have in common? Something that is integral to driving traffic, keeping visitors on site, and improving conversion rates? A video portal. Video portals offer site visitors a rich experience that can help to boost a plethora of engagement metrics. So, what is a video portal exactly?

Driving Traffic with Optimized Players

Driving Traffic with Optimized Players

Many of my customers ask me about the best ways to publish their marketing videos in order to drive traffic to their website. This is because, as any digital strategist will tell you, traffic is a key success metric for any online marketing project.

Online Video Monetization Simplified

Online Video Monetization Simplified

Every day I talk to organizations wanting to find ways to not only publish online video content, but also monetize this content in a number of ways. Online video is great for adding rich, engaging media to your Web properties. Today’s Internet surfer expects video.

Video Marketing Engagement: a Three-pronged Approach

Video Marketing Engagement: a Three-pronged Approach

Why put video on your website if no one is watching? Why invest in creating professional, quality video content if your visitors cannot quickly and effectively find and use it? Our mission is to help our customers use online video to meet various goals, whether that is to educate an audience, build trust or to entice someone to buy a product.