For the first time ever, our popular PLAY customer conference this month arrived in London. Hot on the heels of the opening conference in Boston, the London leg of the tour saw experts and influencers from across the European video industry descend on the U.K.
This post originally appeared on VOD Professional For the crème de la crème of the entertainment industry, awards season this weekend came to a dazzling close with the 2014 Oscars ceremony.
Today's changing digital landscape is forcing many organisations to re-evaluate their marketing strategies. In a world of always-connected consumers, fragmented devices, and social destinations, it's never been more important to cut through the noise and get your brand story heard.
What market today isn't being kept on its toes by the unrelenting pace of digital innovation? That said, some industries are proving to adapt better than others to the demands of our new digital landscape.