Joanne Aliber's Posts

A Try-Before-You-Buy Vacation, Courtesy of Alaska Channel

A Try-Before-You-Buy Vacation, Courtesy of Alaska Channel

Whether you’re a micro-manager or a flexible free-spirit, one thing’s for sure: planning a vacation is the absolute worst. Though both personalities bring wonderful things to the table (i.e., thoroughly prepared itineraries, spontaneous adventure), there’s a reason for all the moaning and groaning.

SPH Boosts Consumer Engagement by 50% with Interactive Video

SPH Boosts Consumer Engagement by 50% with Interactive Video

How do some advertisers manage to break through and make personal connections with their audiences in today's multi-tasking digital environment? Both brands and publishers are exploring the world of interactive technology to help master this challenge and deliver more effective video campaigns.