One of our new hires recently asked me “why on earth would you use video on a retail site?” I can’t help but smile when asked this question because I can’t figure out why on earth you WOULDN’T use video on a retail site. One of my favorite Express examples of an e-tailer using online video is Echo Inc.
Here at Brightcove, we get pretty excited about our product and its features, and it is great to hear the same excitement in a customer’s voice. We love nothing more than when our customers are actively engaged in the Brightcove community via the forums and user groups.
There is nothing better than a good glass of wine after a long day at the office. How often, though, do we think about the story behind our wine? Bobby Wittenberg, of RKW Productions, shows us “the story behind the bottle” in vivid HD on his site, Vinestories.com. “A great deal of time goes into creating our stories.