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Jeff Whatcott's Posts

Lights, Camera, Action: Trends in Video Marketing

Lights, Camera, Action: Trends in Video Marketing

We recently partnered with Aberdeen Research on a survey of more than 100 sales and marketing professionals about the use of video and rich media in their marketing efforts. The research provided that many marketers are successfully capitalizing on the power of video. Accor

Delivering Dual Screen Content Experiences to the Living Room

Delivering Dual Screen Content Experiences to the Living Room

Brightcove chairman and CEO, Jeremy Allaire, recently blogged about the need to re-conceptualize the TV as an application platform, meaning we should think of TV screens and monitors as “the final frontier in Internet-based software applications, not as devices to watch and consume video content.” At the same time, there is a gro...

The New Content Marketer

The New Content Marketer

In the past several years, the lines between traditional paid, earned and owned media have blurred significantly, with more and more marketers focusing more on creating content designed to direct-to-consumer channels and social media outlets. The