Jay Liu's Posts

Managing Your Mobile App Life Cycle

Managing Your Mobile App Life Cycle

Digital marketers and media publishers are struggling to find the right solution to develop their mobile apps without breaking their budgets. There are multiple operating systems and numerous devices to support, many internal content systems and external service platforms to integrate, and key functionalities to develop.

The Lifecycle Cost of Developing and Managing Mobile Apps

The Lifecycle Cost of Developing and Managing Mobile Apps

Mobile apps are proven to be effective in generating business value. But unless you are satisfied with a cookie cutter app from one of those app generators (I suspect that most reputable and respectful organizations won’t be), developing and managing your custom mobile apps could be very expensive and involve a lot of hidden costs.