James Hamar's Posts

5 Videos Your Company Needs Now

5 Videos Your Company Needs Now

Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them an immediate peek into your brand and offerings before they reach out for more information.

Six Pillars of Video Storytelling

Six Pillars of Video Storytelling

Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and present an actionable solution.

How to Shoot Quality Video Content Using Your iPhone

How to Shoot Quality Video Content Using Your iPhone

Here at Brightcove we have a variety of video equipment in our toolbox. But for those who don’t have access to video equipment like this, or want to supplement their studio shoots with quick, on-the-go content creation, there’s a video production tool that is likely already at your disposal: your iPhone.

How We Did It: Amp Up Your Video Production Webinar

How We Did It: Amp Up Your Video Production Webinar

A few weeks ago, we hosted a video webinar outlining areas of focus to keep in mind when building an in-house video production capability. When we first created the presentation, we wanted to keep the technical elements simple.  In order to do that, the team decided on the following: Only have two people on camera.

Video Moves the Needle - The Video

Video Moves the Needle - The Video

PLAY 2016 wrapped this week and people who were in attendance or tuned into the live stream had a great response to this year’s opening video.  I’ll be writing more about our experiences creating the video but, for the time being, check it out on demand.  “It works.”