Gary Lombardo's Posts

5 Ways to Use Video to Make Your Community More Effective

5 Ways to Use Video to Make Your Community More Effective

Building an audience and transforming that audience into a passionate community around what your organization does (whether it be selling products or driving change in the developing world) is like the holy grail for marketers--  a grassroots and authentic way for your message to spread without having to spend millions of dollars in marketing...

Have Some Video for Breakfast: San Francisco Kicks Things Off!

Have Some Video for Breakfast: San Francisco Kicks Things Off!

We’re sponsoring a breakfast series on the Value of Online Video around North America focused on sharing experiences and best practices for marketers on online video.  It’s a great opportunity to hear from experts on how to best use online video, as well as real life examples from companies using online video. We’ve got...

4 Key Lessons for Building a Business with Video

4 Key Lessons for Building a Business with Video

One of the best parts of my job is the opportunity to speak with organizations using expressive media-- particularly video, as a core, strategic part of their business.   I'm fortunate because we have such a diverse group of passionate customers at Brightcove, many of which are entpreneurial start-ups, small companies or larger companies...

The Spring Fever #Soxup at Fenway- Getting Seen by Brightcove

The Spring Fever #Soxup at Fenway- Getting Seen by Brightcove

Last Thursday an eclectic mix of people attended The Spring Fever #Soxup Event at Fenway Park, which was the Boston booksigning event for Steve Garfield, author of Get Seen: Online Video Secrets to Building Your Business.  Brightcove was proud to sponsor the event for good friend, Steve.  We picked up 75 books for the event-- 70 books giv...

Expressive Marketing Blog: Marketing Successfully with New Media

Expressive Marketing Blog: Marketing Successfully with New Media

Welcome to the Expressive Marketing blog.  This is the first post, so I thought I'd take some time to explain the motivations of this blog and what you can expect. One of the first things you'll notice is my reference to "new" media, whereby I'm trying to convey that marketing has changed.  Not only has how we market changed (g...