David Lea's Posts

Thoughts on Chaptering

Thoughts on Chaptering

I love chaptering. I know it's hard to imagine how doing something so simple as breaking up one video into multiple parts can cause excitement, but it does. Let me explain: online video is supposed to be about engagement. Users watch video to learn, to preview goods they are thinking about buying, to be entertained and so on.

Dual Screen Advertising: Why the Lag in Adoption?

Dual Screen Advertising: Why the Lag in Adoption?

There has been tremendous amount of conversation over the past few years that has focused the "experience" laser beam on dual screen content. In this post, though, the question I'd like to raise is: why hasn't advertising taken advantage of this new paradigm yet?