Chris Johnston's Posts

One Device to Rule Them All

One Device to Rule Them All

At a press event this afternoon, Microsoft unveiled the latest iteration of the Xbox, known as Xbox One. In their remarks, company executives referred to this as "the beginning of truly intelligent TV." So, is Xbox One the future of OTT? Here's my take: Microsoft is doing a few notable things with Xbox One.

The War of the Living Room

The War of the Living Room

The convergence of linear and digital is well underway, and it's creating tension as media companies work to innovate digitally in order to compete for "eyeballs." As we know, it's no longer the case that cable companies are the only way to reach consumers.

Monetizing Live Video

Monetizing Live Video

Streaming live video is rapidly becoming an important media strategy component for any organization that relies on video to make money. While on-demand video typically still represents the lion's share of content and resulting revenue, media companies see numerous benefits to live video as well.