At a press event this afternoon, Microsoft unveiled the latest iteration of the Xbox, known as Xbox One. In their remarks, company executives referred to this as "the beginning of truly intelligent TV." So, is Xbox One the future of OTT? Here's my take: Microsoft is doing a few notable things with Xbox One.
We're often asked about metrics that matter to advertisers by our digital media customers. Is it ad views? Minutes watched? Click through to ads?
The convergence of linear and digital is well underway, and it's creating tension as media companies work to innovate digitally in order to compete for "eyeballs." As we know, it's no longer the case that cable companies are the only way to reach consumers.
Streaming live video is rapidly becoming an important media strategy component for any organization that relies on video to make money. While on-demand video typically still represents the lion's share of content and resulting revenue, media companies see numerous benefits to live video as well.
We see a trend today occurring with publishers large and small: increasing the amount of video in your content library increases aggregate views of all video.
Business got a whole lot more interesting this week for burgeoning media companies who are just starting to make money from their nascent online video efforts.