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Cameron Church's Posts

The Brightcove LUG (formerly the BC Developer Group) is BACK!

The Brightcove LUG (formerly the BC Developer Group) is BACK!

The Brightcove LUG is BACK for a new season of meetups to stimulate, educate and tantalise you and your teams with all things Brightcove and Online Video. Coming back in style we have:   A new and improved mission:  To bring together Brightcove Users from Developers to Strategists, Editors to Researchers,...

Scaling the Niche

Scaling the Niche

By its very definition a niche means a distinct segment of a market. And it's a great place to be in business. It should mean that competition is low and that your consumers are very loyal. The trade off is that your available market segment can be relatively small and hard to reach.

Why Do You Need Clickable Video?  Because the Numbers Say So!

Why Do You Need Clickable Video? Because the Numbers Say So!

Sometimes we're all guilty of pontificating the value of all this wonderful stuff we call online video.   At the end of the day it's just easier to spread the word than to prove it.    One of the main challenges for proving an idea is that you need hard data to back up your claims.   And that, folks, is like gold...

It was a draw!

It was a draw!

The Great Debate ended in a draw.   The very entertaining session between 2 industry heavyweights ended in a bit of a love-in where they ended up educating the crowd more about how the sport will evovle then tearing into each other.   I must say I'm (not so) secretly pleased with this outcome.  This is the Summer of Video...

The Green Megaman - or - the Long and Winding Road of HTML5 Video

The Green Megaman - or - the Long and Winding Road of HTML5 Video

A few days ago I was sitting in a meeting between a Brightcove strategic broadcaster account and an Apple HTML5 expert to discuss bringing their content to the iPad via the mobile web (read: HTML5 Video).   During this chat no stone was left unturned when trying to get content onto the iDevice platform.   At the end of the meeti...

Join the Great Debate - Live from the IABUK

Join the Great Debate - Live from the IABUK

swfobject.registerObject("liveTalkback240x320_web", "8.0.0"); Today from the ring at the IAB UK we're streaming LIVE the Great Debate: Buyer vs Seller.   Thanks to Live Talkback you can be part of the action.   Answer the questions below retime to help frame the current mindset. &n