Brian Deitte's Posts

Why VAST Is Important

Why VAST Is Important

This is the second in a series of articles on video advertising.  I'll be writing about what VAST is, why this standard is so important, and what's happening with VAST 2. VAST is the standardized way to deliver an ad response to a video player.  This is done with XML which contains information about the type of ad, where the ad creativ...

The Life of an Ad

The Life of an Ad

This is the first in a series of articles on video advertising.  To start this series off, I wanted to give a general overview of how video advertising works from the point-of-view of a Brightcove player.  The slides below are adapted from a presentation I gave at 360Flex a few months ago. This presentation would more accurately be cal...

New Series on Video Advertising

New Series on Video Advertising

Over the next month or two, I'll be writing a series of technical articles on video advertising.   You'll learn more about how the ad lifecycle, the standards that have emerged for video ads, and what's in the video ad future.  If you're a developer who doesn't know much about advertising, this is a great time to learn!  So, bef...