No results found

Anil Jain's Posts

Protecting the Economics of Ad-Supported Media with Brightcove Lift™

Protecting the Economics of Ad-Supported Media with Brightcove Lift™

Defeating Ad Blockers & Improving the Consumer Experience.  For the last two months, the press has been talking nonstop about the rise of ad blockers and the adverse impact their usage is having on ad-supported media’s revenue streams. Every advertiser, agency, and publisher is engaged in intense conversations about the subject.