AJ McGowan's Posts

Persons of Interest: Reaching TV's Increasingly Fragmented Audience

Persons of Interest: Reaching TV's Increasingly Fragmented Audience

This article was originally published on TechRadar Pro. Between cord-cutting, DVR, and streaming video, it’s harder than ever for advertisers to reach their intended audiences. Not only is the number of cord-cutters rising, but so is the percentage of consumers who have never subscribed to Pay-TV services in their lives.