Ad blockers are the bane of the publishing world—and Italy’s leading media publisher was no exception. Until recently, Conde Nast Italia was losing up to 50 percent of its annual advertising revenue to ad blockers. Marco Viganò, Digital Chief Technology Officer, went in search of a solution that would not just mitigate ad inventory loss, but also streamline the process of monetizing video content. After all, Conde Nast Italia has six digital properties, and that means a lot of individual videos to manage.
Viganò found his solution with Brightcove’s Server Side Ad Insertion (SSAI), and he’s now on track to cut ad inventory loss by 80 percent. Find out how he did it in this case study.
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