For fans of rough and tumble rugby action, digital media publisher RugbyPass is a dream come true. The company lays claim to four online brands—RugbyPass, RugbyDump, Rugby365, and Rugby Onslaught—all tailored to meet the needs of rugby fanatics everywhere. With its AVOD platform featuring content from over 40 producers around the world, RugbyPass is the go-to network for video, news, stats, and all around rugby entertainment.
Founded in 2016, RugbyPass’s initial goal was to establish itself as the global go-to content hub for everything rugby. Now with its AVOD platform and four distinct distribution channels, the company is able to expand its reach to even more fans across the globe.
To drive engagement among viewers and lure even more traffic to its site, RugbyPass recently developed its own original documentary series called Rugby Explorer. Available on the RugbyPass website, the on-demand show features professional rugby players traveling to different parts of the world, learning each country’s culture, history, and local rugby scene. The Rugby Explorer series is just another example of how RugbyPass is curating its own niche content to engage fans and increase monetization.
As Global Business Development Manager for RugbyPass, Kris Cooper is responsible for building partnerships with all kinds of companies, and that includes Brightcove. In this video, watch as Cooper explains how using Brightcove for its on-demand video has helped RugbyPass increase its revenue by 300 percent.
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