Here at Brightcove, we see some of the most innovative video projects being worked on across the globe. As 2017 comes to a close, our Australia and New Zealand team wanted to take the opportunity to recognise all those who have contributed to making some of these projects become a reality. We know there is lots of hard work that goes into video, from the creatives who spend months on ideation and conceptualisation, to the technical teams who work long hours to execute and make those visions a reality.
The Australia/New Zealand region has been at the forefront of video innovation, and the lessons from these companies can be leveraged by organisations anywhere around the globe. Without further ado, we’re excited to announce the work of our customers that most inspired us in 2017.
Best B2C Marketing Campaign
Creative: Clemenger BBDO Melbourne
Visit Victoria and Clemenger BBDO Melbourne created a film journey through the streets of Melbourne, highlighting everything from dining to live music, from gardens to rooftop bars. On mobile, the viewing experience is especially cool - if you twist your phone while watching it, it switches between the video and the content channel. This twisting video is a great showcase of what you can do with the Brightcove Video Player.
Best B2B Campaign
For Xero, video plays a huge role in helping the fast-growing accounting software business attract and retain customers. To support this goal, Xero has created a robust video portal that offers small businesses one convenient location to access a variety of content on everything from Xero how-tos to customer success stories. The portal is built using Brightcove Gallery and is integrated with Marketo via the Brightcove Audience module.
If you want to see more about how Xero leverages video marketing watch the video.
Best Use of Video in Sport
Tennis Australia delivered a complete content strategy that put video at the forefront for the 2017 Australian Open. They leveraged Brightcove Live to deliver 16 courts and a behind-the- scenes channel simultaneously to viewers around the world. Over the course of the tournament, Tennis Australia served 11 million streams across VOD & Live with Brightcove Video Cloud as the backbone behind the scenes.
Watch the video case study to learn all about how Tennis Australia served up a complete content experience with video centre court.
Best On Demand Experience
In 2017, TVNZ, New Zealand’s leading free-to-air broadcaster, added Google Chromecast to the already long list of OTT devices they support, including Android, iOS, Playstation, Xbox, and Samsung Smart TVs. Viewers can now watch their favourite shows on their device of choice, with the same great TV-like experience they are used to. On Chromecast, TVNZ went live with Brightcove’s server-side ad insertion technology (SSAI) to even further improve the end-user’s experience.
Best Live Event
Technology Partner: Cleeng
Foxtel gave all Australians the opportunity to live stream one of the most anticipated fights in the history of boxing. Through a customised solution built and managed by Brightcove’s Global Services team using Brightcove Live and Cleeng, anyone could sign up and buy a ticket, making the Pay-Per-View (PPV) event available to all Australians online including those without an ongoing Foxtel subscription.
Best Hero Video
As a result of a major digital transformation project that began in 2015, the Sydney Opera House has become an example of best-in-class use of video for marketers across Australia. Leveraging Brightcove’s Video Cloud platform, the home page features a beautiful hero video that showcases this incredible venue.
Check out this blog post and read more about how the Sydney Opera House has architected a powerful video marketing strategy.
Rookie of the Year
Genesis signed on with Brightcove and hit the ground running, launching within two weeks. It’s using video to humanise the consumer experience which, for utility companies has traditionally been very rigid. They are using Brightcove In-Page Experiences as well as a customised, on-brand Brightcove Player.
Best Interactive Video
Creative: Clemenger BBDO Melbourne
We liked this campaign so much, it won in two categories.
Best Internal Use of Video
Deloitte uses video as its preferred choice for internal communication. The broad range of usage includes new employee inductions, informing the organisation’s direction and communicating employee wellness programs. Deloitte is among a few organisations leading the way by using video throughout the workplace to drive employee engagement, something that we expect to see much more of in 2018.
Congratulations to Visit Victoria and Clemenger, the big winners of the year, who will be joining us at PLAY, Brightcove’s annual customer conference in Boston.
And that’s a wrap for 2017! We can’t wait to see all the innovative ways our customers create and use video for 2018. Stay tuned for our upcoming blog post where team ANZ will make predictions for what we think will be the top trends for video in the coming year.