No results found

Farm Journal Media Keeps Agricultural Industry Viewers Up-To-Date with OTT Network

Farm Journal Media Keeps Agricultural Industry Viewers Up-To-Date with OTT Network

In an industry where so many factors can affect the outcome, from natural disasters, droughts, and shortages, to policy changes, farmers need a reliable source they can count on to stay on top of the news. That’s where Farm Journal Media comes in. Farm Journal Media has been a mainstay for members of the U.S. agricultural trade for over 140 years, helping them stay up to date on the latest in agricultural production, technology, and policy.

As the country’s largest and one of the oldest agricultural-focused media companies, Farm Journal Media is the go-to news source for all things in the agricultural market. The media company boasts a hefty portfolio that includes 11 business publications, eight nationally broadcasted television channels and radio shows, 26 branded websites, two e-newsletters, and an OTT service titled Farm Journal On Air, accessible through web and mobile app. This property, in particular, is Farm Journal Media’s biggest game-changer to date, expanding its reach to audiences utilizing mobile devices to consume content.

Built with Brightcove’s turnkey solution, OTT Flow, powered by Accedo, Farm Journal On Air is Farm Journal Media’s initial foray in launching an OTT service. Since broadband connectivity poses a challenge in most rural areas, Farm Journal Media’s OTT subscribers depend heavily on mobile data to consume content. As increased data plans and 4G speeds are now readily available from most mobile providers, viewers can have that uninterrupted experience any time they want while out working and while at home. In the first year alone using Brightcove, Farm Journal Media’s, digital video and audio plays rose nearly 140 percent.  Farm Journal On Air is doing so well that Clinton Griffiths, Farm Journal Media’s broadcast division editorial director, is looking to add Apple TV and Roku offerings in order to reach viewers in their living rooms, on bigger television sets.

Recognizing the value in this attentive mobile audience, Farm Journal Media tapped Brightcove to power its MyFarmTV mobile app to further connect with its engaged subscribers.  

“We know if we’re going to futureproof our business model, then we have got to find a way to get in the game, to be a destination point to deliver to those folks as their preferences change,” says Clinton Griffiths, editorial director of Farm Journal Media’s broadcast division.

Using Brightcove OTT Flow to extend Farm Journal Media’s reach on mobile devices, the publisher is now making its content accessible to new audiences including those who are on-the-go, cord-cutters, and satellite TV users.

Read more on how Farm Journal Media extends audience reach.