As consumers continue to shift their content viewing to mobile and connected devices, content providers like The Africa Channel are launching OTT services to extend content to devices and platforms where current viewers are and reach new audiences. Demand Africa, the recently launched SVOD service from The Africa Channel is bringing immersive African content to the masses, helping viewers to experience African culture, food, music, and more right in their living rooms and on the go. The service launched on October 1, with over 300 hours of original and acquired lifestyle content, and the mission to become “The Global Destination for All Things Africa”.
Launching a new OTT service is no easy task, it can be time consuming and expensive. Demand Africa wanted to focus on creating and curating the best content for their viewers and not be weighed down with the technical complexities often associated with launching an OTT service. By using OTT Flow, powered by Accedo, the team was able to quickly and easily create a set of native apps with a consistent look and feel, no matter how or where a viewer accesses it. Additionally, billing and subscription management, another often challenging piece of the OTT puzzle, are managed by OTT Flow, giving the team even more time to focus on finding new content for their fans.
Demand Africa’s content includes both short and long form and spans a wide range of genres and audiences. Here’s a quick snapshot of some of their programs:
30 Minute Tour: Gives viewers a quick 30-minute inside look at a specific country, city, or theme with speed and local insights.
Africa On A Plate: Incorporates cooking with travel and culture hosted by up and coming young chef, Lentswe Bhengu.
Xtreme Outdoors Africa (XOA): Follow hosts and extreme adventure enthusiasts, Benni and Michelle as they journey outside of their comfort zones and push their physical and mental limits to offer wild new perspective on Africa.
Before 30: This scripted series documents four twenty-something Nigerian girlfriends as they struggle to balance their dreams and ambitions with traditional and societal pressures, including the one to get married before age 30.
Powered by Brightcove OTT Flow, Demand Africa is available on web, iOS, Android, Roku, Apple TV and FireTV for $6.99 per month with a discounted rate of $69.99 per year. Additionally, to celebrate its launch, Demand Africa has some special introductory offers including a free 7-day trial and 50% off the first three months.
We continue to be pleased with how OTT Flow is helping content owners of all sizes capitalize on the growth of video streaming across mobile and connected devices. Demand Africa is yet another example of a small company with a valuable content library that is now able to connect the voices and culture of Africa directly to viewers around the world.