The world’s best table tennis players are convening in Düsseldorf, Germany this week for the Liebherr 2017 World Tennis Championships. The event takes place from May 29 to June 5 and features 700 players from over 130 countries culminating in one of the largest indoor sporting events in the world.
TV TOKYO Corporation, one of Japan’s leading broadcast networks, will broadcast matches featuring Japan's major athletes, such as Miu Hirano and Jun Mizutani. The event attracts a lot of attention in Japan based on the large fanbase for these athletes and the sport in the region. TV TOKYO has the exclusive rights both to the broadcast and live stream of the event and is using Brightcove Live to deliver a premium, monetized live streaming experience.
Launched at NAB in April, Brightcove Live is a scalable, cost-effective solution to deliver and monetize broadcast like live broadcasts, events and 24/7 channels. Innovative features like Live Clipping and Live to VOD help content owners extend the reach and revenue for their live content. And the support of SSAI, which was critical for TV TOKYO, is particularly powerful as it enables broadcasters to monetize their content and deliver TV like experiences without any impact from ad blockers to maximize both audience engagement and revenue.
TV TOKYO joins other broadcast and sports organizations that are succeeding with Brightcove Live like Seven and NHRA (National Hot Rod Association). Both of these customers participated in the “Opportunities in Live” session at our annual PLAY conference last week. They shared helpful insights about the opportunities and challenges associated with live streaming and cited the workflow and time saving benefits they experienced with Brightcove Live particularly with regards to shifting content from Live to VOD. NHRA revealed that it now takes just a few hours vs days to transfer assets to On Demand after an event, saving them hours of work each race weekend and resulting in increased audience engagement and revenue.
Get started with Brightcove Live today