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Southern Cross Austereo revamps online video with Brightcove

Southern Cross Austereo revamps online video with Brightcove

In an industry where consumers are more empowered than ever, media organisations can’t afford to fly solo. What separates the top broadcasters and publishers from the rest are the technology partnerships that support strategic campaigns and underpin online content workflows.

Southern Cross Austereo (SCA) is one of Australia’s largest commercial broadcasting companies, and with hundreds of thousands of consumers accessing its digital offerings every month, online video is a core focus for the organisation.

SCA needed to rapidly revamp its online video with a best in class technology platform to meet the needs of today’s consumers. SCA migrated to Brightcove Video Cloud to transform how it publishes video, increase the performance of ads inserted in video content, improve the ROI of social video, and better understand users’ engagement with its content.

Strategic partnership, strategic approach
SCA has an active digital audience that generates over 1.9 million monthly video views. By partnering with Brightcove, SCA can more easily and quickly manage its entire content workflow from a single integrated video platform. The media organisation also gained access to critical insights into how its video content is consumed across its multiple brands. Metrics from Brightcove Video Cloud, such as time viewed or where a viewer dropped off, provides SCA with the insights it needs to develop future video content strategies to ensure it’s publishing content that is relevant and engaging to its viewers.

SCA has also seen an increase in the performance of ads in its video content as a result of migrating to Brightcove. In its first week of deployment alone, SCA saw completion rates of 75%-80%.  Additionally, since migrating to Brightcove,which took less than a week, SCA has seen a significant improvement in the way it manages and publish video content to its audience.

SCA joins other top Australian media organisations already using Brightcove to transform their online video offerings, including all national commercial FM radio stations and four out of five of the top broadcasters in Australia and New Zealand.