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Mirum Hong Kong Leverages the Power of Video for Clients

Editor’s note: In March of this year we were thrilled to announced the launch of the Brightcove Agency Program. The program is designed to enable agencies to deliver advanced video technology and expertise through Brightcove’s industry-leading video platform. Open to a select group of agencies that provide services in the areas of branding, design, web and digital asset creation, video production, and system integration, the program is now available across Europe, the Middle East, Africa, and Asia. Today’s blog focuses on the early successes of one of our Agency Program partners, Mirum.

Ask any marketer the importance of managing a company’s online presence and chances are the response will be that it's no-brainer. Websites are a critical destination for customers to familiarize themselves with the company’s brand, as well as for brands to establish rapport with their customers.  Today’s marketers are increasingly under pressure to pay attention to not just digital touchpoints in their customer’s journey, but also deliver an optimal digital content experience served at each of the touchpoints.

Meeting that increasingly crucial need for organizations to deliver immersive digital experiences is Mirum, a global digital agency that is part of the J. Walter Thompson Company and WPP Network. Mirum works with major brands and government bodies in Hong Kong and China, and specialises in delivering comprehensive digital transformation services to its clients.

Vallois Choi, account director, Mirum Hong Kong comments, “We create innovative solutions that people want and businesses need. We are passionate about digital and we help our clients in creating a seamless customer experience, using the latest and most reliable technology across multiple touchpoints.”

“Videos have become great storytelling tools that help convey messages and emotions to online audiences in an effective way, and ultimately enhance the overall customer experience. Websites are an important component of our service offering and with video being such an integral part of websites today, it makes great sense for us to partner with Brightcove,” Choi continues.

Crowned ‘Digital Agency of the Year’ in 2016 by Marketing Magazine Hong Kong, Mirum has firmly established itself as a market leader in elevating customer experience for its clients by adopting technology, such as Brightcove, that helps to scale the agency’s offering. Choi adds, “Brightcove is the market leader for online video platforms; their customer service is second to none, and their international presence matches our global requirements. As an agency, we have to deliver magic to our clients and Brightcove enables us to do just that.”

Mirum successfully used Brightcove to enhance the delivery of content on a number of their client websites. Based in Hong Kong, a significant portion of their work for clients is geared towards online audiences in China, and Brightcove enables Mirum to reach those audiences with ease.

Moreover, the analytics capabilities of the Brightcove platform has empowered Mirum to show clients their return on investment from video in real time. Vallois Choi explains, “The data and analytics features on Brightcove enable us to improve and enhance the video content so we can help our clients to not just deliver but also measure the user experience.”

Mirum also enhanced their online video experiences capabilities by plugging in Brightcove Gallery and Brightcove Social. With Brightcove Gallery, agencies can easily create an immersive video gallery experiences and deliver impressive marketing results with more views, more conversions, and more time on the brand’s website. With Brightcove Social, brands can score more social video views in less time and manage video publishing across Facebook, Twitter, and YouTube, and measure social video analytics with one tool.

Watch the video above to learn more about how Brightcove is helping Mirum excel with their clients. You too can leverage the power of Brightcove to help your clients, by participating in our Agency Program.