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Transforming the Experience & Economics of Online Video at NAB 2017

Transforming the Experience & Economics of Online Video at NAB 2017

Every April, thousands of the world’s leading broadcasters and content creators flock to Las Vegas to experience product developments from their most trusted technology partners, firsthand. At Brightcove, we’re excited about how the innovations we will be showcasing at NAB 2017 are transforming the experience and economics of video by prioritizing broadcasters’ goals of driving audience reach and profitability across platforms.

Last week, we announced Brightcove Live, an API-based live streaming solution that offers seamless integration with existing workflows and the ability to monetize content across a broad universe of devices with server-side ad insertion (SSAI). This new solution for live events and 24/7 channels allows broadcasters to optimize stream quality and latency with a highly-scalable, geographically-distributed cloud architecture, and offers advanced features like cloud DVR, live clipping, and live-to-VOD publishing. Brightcove Live reinforces Brightcove’s commitment to improving user experience, increasing revenue potential and reducing the cost of delivery with broadcast-like playback across every device and flexible pricing options for different business models. These benefits were experienced directly by Seven West Media in its coverage of the Australian Open - citing both decreased production times and faster time-to-live as a result of the Live to VOD feature.

Demos. To see an in-person demo of Brightcove Live, visit Brightcove booth #SU2724 at 11am each day of NAB, followed by a presentation of our marquee end-to-end workflow demo (including Brightcove Live) at 11:30am every day.

We’ll also be showing off:

  • Brightcove OTT Flow, powered by Accedo

  • Brightcove SSAI

  • Brightcove Social

  • & much more!

In addition to daily Brightcove solution presentations, we have invited a few of our partners to host demos of joint solutions at our booth:

  • Cleeng: Monday, 12pm - 2pm & Tuesday, 10am - 12pm

  • IRIS.TV: Monday, 2pm - 4pm & Tuesday, 2pm - 4pm

  • Vemba: Tuesday, 12pm - 2pm & Wednesday, 10am - 12pm

Thought Leadership & Show Activities. In addition to hosting NAB’s official live stream (check it out during the show here) for the sixth consecutive year, Brightcove is participating in a series of industry forum meetings and sub-conferences. To see our full schedule, click here. Highlights include:

  • Anil Jain, Brightcove’s EVP & GM for Media, is speaking on the ‘TV, Disrupted: How the Industry is Responding to Unprecedented Challenges’ panel at the Online Video Conference on Monday, April 24 at 12:45pm at N262/N264.

  • Brightcove, Accedo & Cleeng invite you to join “Team OTT Flow” at Elemental’s 4K 4Charity Fun Run where Brightcove is a sponsor on Tuesday, April 25. This is always a great event for a great cause. For more information, contact

  • Brightcove, Vemba, and IRIS.TV are hosting happy hour on Tuesday, April 25 at 4pm. Reach out to to request an invite to attend.

  • Catch up with Mike Green, VP, Marketing & Business Development, and Matt Smith, VP, Principal Evangelist, on Wednesday, April 26, at the exclusive Future of TV Summit.

  • Hear insights from David Sayed, VP, Media Product Strategy, at 1pm on Wednesday, April 26 at the Video Compression & Distribution workshop.

  • Ben Morrell, APAC Technical Director, will present on “Combining eMAM and Brightcove to Power Complete Workflows with Compelling Digital Experiences” at 5pm on Wednesday, April 26 at the eMAM booth, #SL14509.

We hope you’ll join us at these events, and we are looking forward to what is bound to be another very busy and productive NAB! Whether you’re interested in driving social video viewership, taking your content OTT, or simply discussing your strategy for improving the profitability of your video business, Brightcove will have industry experts, spanning various departments, onsite to ensure that your broadcast needs are addressed. See you in Las Vegas!