From its humble roots as a local music festival in Austin, Texas, South by Southwest (SXSW) has emerged as one of the biggest festivals in the world for musicians, filmmakers, and digital innovation. Now a 10-day festival, SXSW stages thousands of events. Innovative video technology allows SXSW to stream an increasing number of events globally and to deliver content 365-days a year through its video platform, SXSW On. Whether you watch SXSW on a mobile app or on one of their other supported platforms, you can be sure to find original content year round.
We travelled to Austin to meet with the SXSW team just after this year’s festival. This gave us a chance to learn more about how they use video to lift the boundaries of time and geography to put artists, filmmakers and musicians on a global stage. This video provides a behind the scenes look at how SXSW is using video to shape its market, expand the reach of its content, and maintain a leadership position.
Learn more about our Video Innovators Program