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Video: At the Heart of Discovery for SXSW

From its humble roots as a local music festival in Austin, Texas, South by Southwest (SXSW) has emerged as one of the biggest festivals in the world for musicians, filmmakers, and digital innovation. Now a 10-day festival, SXSW stages thousands of events.  Innovative video technology allows SXSW to stream an increasing number of events globally and to deliver content 365-days a year through its video platform, SXSW On.   Whether you watch SXSW on a mobile app or on one of their other supported platforms, you can be sure to find original content year round.​

We travelled to Austin  to meet with the SXSW team just after this year’s festival. This gave us a chance to learn more about how they use video to lift the boundaries of time and geography to put artists, filmmakers and musicians on a global stage.  This video provides a behind the scenes look at how SXSW is using video to shape its market, expand the reach of its content, and maintain a leadership position.

Learn more about our Video Innovators Program