No results found

WillowTree at Brightcove PLAY 2016

WillowTree at Brightcove PLAY 2016

There are only about eight weeks left until more than 500 people will convene at the Intercontinental Boston for this year’s PLAY event. WillowTree, a long standing technology partner of Brightcove, will be there to exhibit, and I recently spoke to Michael Prichard, Founder and CTO, about his prior PLAY experiences and what attendees can expect when visiting WillowTree’s booth this year.

[Britta]: How does WillowTree help video publishers and marketers?

[Michael]:  WillowTree, a custom mobile app design and development agency, brings years of real-world experience in UX Strategy, UI Design and Engineering Mobile OTT engagement solutions for brands and Fortune 500 companies. We have delivered proven results for our clients including designing and building SVOD and AVOD solutions across iOS, tvOS, Android, Chromecast, Desktop and Roku. In fact, one major publisher saw a market share gain of 7x in 28 days after leveraging WillowTree and our partners.

[B]: What can you tell us about sponsoring PLAY? Have you sponsored in the past?

[M]: We have not sponsored PLAY in the past, but we have attended on several occasions. The experience was extremely positive and led us to participate as sponsors in 2016. We hope to connect with Brightcove itself as well as other Brightcove clients to learn more about what is working and share our experience.

[B]: Can you describe what PLAY is like in three words?

[M]: Positive, Inspiring, and Useful

[B]:  What can people expect when they visit your booth?

[M]:  We are excited to show attendees demos of some of our recent client apps and to talk about engagement strategies. Visitors will also have a chance to tour our proprietary mobile OTT toolkit, Salix.

[B]: Any fun recommendations for what people could do while in Boston?

[M]: There's nothing like a good baseball game, and the Red Sox play at Fenway the day before PLAY. If you are not into baseball, there are tons of history museums and exhibits, great restaurants, and fun bars. There is something for everyone in Boston.

Join Michael and other technology partners at Brightcove PLAY on May 16th, 2016 in Boston. The event is free for existing Brightcove customers. If you would like to participate, request an invite by emailing us at


Learn more about Brightcove PLAY