Brightcove’s technology partners extend the value of Video Cloud. They are also an important presence at our global customer conference, PLAY. As mentioned previously, we will highlight them over the next couple months as we gear up to next year’s PLAY event on May 16th, 2016 in Boston. (Check out our first blog in this series and learn more about Neon.)
This week I chatted with SnapApp’s Vanessa Porter, Director of Marketing. SnapApp believes that life is about great experiences. Their mission is to empower marketers to create amazing engagements anywhere, anytime, as easily as possible. SnapApp enables marketers to boost their demand generation results 2-3x by harnessing the power of interactive content.
Vanessa is obsessed with everything marketing. Between running races, Vanessa is busy designing demand gen campaigns and dreaming up how B2B marketers can achieve better results through human-to-human marketing. Vanessa is a Boston University graduate and currently working on her Masters in sustainability at Harvard.
Britta: How does SnapApp help video publishers and marketers?
Vanessa: SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content, like assessments, quizzes, surveys, calculators, and interactive video, across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results. We’re proudly located in Greater Boston.
B: Have you ever sponsored PLAY before? If so, describe the event in three words.
V: Yes, we had the privilege of sponsoring last year. We would describe PLAY as: engaging, thoughtful, and fun!
B: What can people expect when they visit your booth at PLAY 2016? Any cool demos?
V: People can expect to see dialogues within videos – that are surprisingly easy to make. We’ll show you how easy it is to ask questions directly in your existing videos and get real answers from prospects and customers that you can feed into your marketing automation system for better data. Plus, we’re going to have cool swag and assessments to play with.
B: For anyone who has never been to Boston, what would you recommend are the MUST see or MUST do things while in town.
V: Boston Common: Hopefully, we’ll have a nice day when you’re in town so you can take a stroll in our urban oasis. With amazing food carts, fun people-watching and the Boston Public Garden across the street, you’ll see a ton in the Common.
Freedom Trail: May is a perfect time to explore America’s roots on the Freedom Trail. Meet at the old State House for a free tour put on by the National Park Service. You’ll have fun and learn a lot!
Newbury Street: Looking to get away from the tourists and see the heart of Boston? Wander down Newbury Street for amazing shopping and equally amazing food.
Join Vanessa and other technology partners at Brightcove PLAY on May 16th, 2016 in Boston. The event is free for existing Brightcove customers. If you would like to participate, request an invite by emailing us at firstname.lastname@example.org.