Changing video content in already published videos, and replacing with a new version of that asset is an ongoing reality for most businesses communicating with video. How can this task be achieved effectively with as little resource allocation as possible?
Evergreen, long-lasting content increases the return on the investment you’ve made in creating quality video content. That said, evergreen content may need its “leaves trimmed” at some point for such reasons as:
- Changing regulations in your industry, that translate to small changes in copy or graphics
- Correcting a mistake that was found after going live (That never happens right?)
- Updating a statistic to be more current
Uploading a new version of a video can lead to some challenges: re-entering metadata, re-publishing the video code, ending up with multiple streams of analytics, and losing likes and comments related to the video. All of these are bad news.
One of my favorite features of Video Cloud is a magic button called “Replace Source File.” Let’s take a look at a typical lifespan of a video, from production to publishing, and how this button can solve some of these challenges.
Uploading and Publishing your video (the first time)
STEP 1: Upload the file you received from your production team to Video Cloud. The file gets transcoded into the multiple renditions needed to play on every device.
STEP 2: Enter the metadata, choose a still and thumbnail image, enter tags for internal organization and SEO purposes, and upload your caption file.
STEP 3: Generate the publishing code, which you then deliver to your development team.
STEP 4: The development team pastes the code into the page in their test environment. The video embed goes through an approval process and finally is pushed out into your production environment.
STEP 5: The video file is live and you begin to gather analytics as viewers watch your video.
Three months later, your marketing team informs you that all of the numbers used in the video need to be updated, and they already have your production team working on an updated version of the video.
- The video needs to be replaced as soon as possible.
- You’re going to have to do this all again in 6 months when they update your logo and brand colors.
Now you’re thinking “I have to go through that entire process again: re-entering my metadata, images, tags, caption files, providing developers with a new embed code, and waiting for approvals. And then my analytics will be split between two videos. Great!”
Do not fear! You have access to the magic button.
In your video’s detail screen, the “Replace Source File” button allows you to simply replace the source file that was used to create all of your renditions in the first place.
STEP 1: Click the magic button.
When you click the button, you are provided with a version of the upload module pointing directly at this one asset. When you upload your new source file, everything stays in place: metadata, publishing code, analytics. All of it! You’re done.
Brightcove will generate new renditions from the new source file and swap them out automatically when they are ready.
But wait there’s more!
You have published this video to multiple locations: let’s say your Gallery, a blog post, and synched to YouTube using Brightcove’s YouTube Sync feature. All of those locations will get updated at the same time!
So, go on and get to know this magic button. It’s going to save you a ton of time and trouble in the near future. I bet it’ll become one of your favorite features.