Marketo’s Marketing Nation Roadshow in London is a full day event aimed at bringing skilled marketers from across the UK together to discuss the latest in marketing technology, to learn and share ideas, and to network with thought leaders and peers. We are pleased to be a Gold Sponsor at the London event, which is taking place on Tuesday 22nd September at 115 Bishopsgate, and are equally pleased to demonstrate our integration with Marketo and discuss how you can use it to measurably increase your marketing effectiveness.
Brightcove’s integration with Marketo allows customers to combine the deep analytics of video provided by Brightcove’s video platform (what video was watched, where was it watched, and for how long), with the data in their Marketo platform, creating a holistic vision of individual customers and prospects. Marketers realize the value of video to increase organic SEO, increase site visit time, and double conversion rates, and increasingly want to incorporate it into their marketing strategies. By utilizing video analytics within the Marketo platform, marketers can add insight to a marketer’s data, enabling automated, individualized communications through the entire customer journey.
With the knowledge the integration provides, marketers can easily track user engagement and performance of video marketing campaigns for enhanced lead scoring, segmentation, and content nurturing programs. The data from the platforms provide enhanced insight into programs, enabling better follow-up activities and, subsequently, better qualified prospects and conversion rates.
Join us at the Brightcove booth to have a chat and learn more about improving your marketing programs with video.
Free tickets to the roadshow are still available here.
Use video for lead capture, scoring and segmentation