Brightcove customers from around the world came to Boston last week for the annual Brightcove PLAY conference. For our media customers, there was excitement around new ad insertion developments with Once VOD 2.0 and Once Live 2.0, and, in both keynote sessions and informal conversations around the InterContinental, there was a lot of buzz around mobile video. As consumer viewing continues to shift exponentially toward mobile devices, media companies are prioritizing mobile as a key opportunity for audience growth and revenue.
We managed to grab a few minutes during the event with customers from leading global brands including NASCAR (US), Rogers Communications (Canada) and Fairfax Media (Australia), as well as Will Richmond, editor and publisher of VideoNuze, to capture their thoughts on PLAY and how they are executing mobile video. As Will put it, “Smart media companies are recognizing that the type of video they distribute, how they distribute it, how they monetize it -- on mobile versus desktop -- is a fundamentally new activity that they need to pursue."