Ready to revolutionize the way you interact with your audience? Oracle and Brightcove recently teamed to tie together marketing automation with video analytics. This powerful integration provides marketers with enhanced insight into their video content such as: how long a video was watched, which video was watched, and who watched it. With this knowledge marketers are able to build personalized campaigns, enhance lead scoring, and segment audiences based on their video viewing behavior.
It’s very simple to associate your Brightcove and Eloqua accounts - just connect your Eloqua credentials to your Video Marketing Suite account and it’s done in a snap! Tune into the video below to see how easy it is to set up and how quickly you can build it into new or existing campaigns!