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Brightcove Enhances Oracle Marketing Cloud Integration

Brightcove Enhances Oracle Marketing Cloud Integration

We are excited to unveil at the Oracle Modern Marketing Experience show today, our enhanced integration with Oracle Eloqua! Built upon the initial integration that was announced last year, the new functionality provides marketers with heightened insight into the impact of their video marketing programs. The enhanced integration is included as a module directly in the Brightcove Video Marketing Suite user interface (UI), taking just clicks to authenticate and set up by any marketer or non-technical user.

Beyond the simple usability, the enhancements enable every Brightcove Player to include Eloqua tracking, which allows marketers to capture viewer insight wherever they distribute that player; whether that’s on their own website, landing pages or third party sites. Data, such as percentage watched and name of video watched, then flows back to provide enhanced reporting for lead scoring, sales and marketing follow-up and content nurturing programs.

Additionally, we are also excited to announce an integration with Oracle App Cloud partner, SnapApp, a platform that enables marketers to easily create, publish, promote, and measure interactive content, to bring the power of interactive content into video experiences. The integration allows marketers to weave interactive experiences like assessments, calculators, quizzes, polls, surveys, and contests into their video content. That data, along with video metrics from Brightcove, flows seamlessly into Eloqua for better lead scoring, persona identification, nurturing and personalized follow up. This technology solution allows customers, like Symantec Corporation, to use implicit data from the video views with explicit information from the survey in lead scoring, lead escalation and marketing programs.

We will be demonstrating the enhanced Oracle Eloqua integration and SnapApp integration at the Oracle Modern Marketing Experience Show today at booth #111. Stop by for a demo!